Sending newsletters

From Business settings › Newsletter you can send email campaigns to guests who have consented to it. Sending goes through Bokko’s email pipeline, with delivery logging and automatic unsubscribe handling.

Collecting subscribers

A guest can become a subscriber in two ways:

• While booking — the guest ticks the newsletter checkbox when booking. Double opt-in applies here: the guest joins the active list only after clicking the link in the confirmation email.
• Manually — on Newsletter › Subscribers, with Add subscriber manually (the Subscribe a guest dialog), when the guest verifiably consented (in person, on paper). You must give the consent basis and evidence (at least 8 characters). The subscription becomes active immediately; no confirmation email is sent.

Putting a campaign together

1. Open Business settings › Newsletter.
2. Click New campaign.
3. Enter the Subject (4–120 characters) and optionally the Preview text. Your business name is shown as the sender.
4. You can also start from a ready-made template with Choose a template.
5. Write the Content (30–10,000 characters). With the personalisation buttons you can insert placeholders (e.g. {vendégNév}, shown as [guest name]) that are replaced with guest and business details when sending.
6. If you like, attach a promo code (active codes only) or a booking button.
7. With several locations, you can choose a target location here (optional).
8. Click Continue to review.

Review and send

The Review & send step (2/2) shows the number of Recipients, the target location and the Newsletter quota bar. Use Send a test to myself to get a test email at your own address, then start sending with Send campaign.

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1. 11. Newsletter quota

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1. 22. Send a test to myself
2. 33. Send campaign

After sending, Campaign details shows the Send result, delivery, and the Skipped and failed recipients list — for example guests who unsubscribed in the meantime, who were skipped by the cooldown or the monthly frequency limit, or whose address is undeliverable.

Quota

• Pro plan: 1,500 emails / month; Business plan: 5,000 emails / month.
• The quota resets at the start of each calendar month.
• Your subscriber count can also limit the effective quota (“Limited by your audience size”), and a guest receives at most 2 campaigns within 7 days.
• If the campaign’s recipients don’t fit in the monthly quota, the campaign won’t start.
• Extend it with 1,000-email Newsletter email packs on My subscription (Owner only).

Track usage in the Newsletter quota bar on the review step and on My subscription.

Unsubscribing

Every newsletter must include an unsubscribe link at the bottom; it opens a confirmation page where the guest unsubscribes with one click (the built-in unsubscribe of email apps is immediate). You can also revoke consent on the guest’s profile with Revoke subscription; the guest receives a notification email about it.